Disruption

Baseline that in every market Trajectory of improvement that everyone can use..

Different trajectory of improvement innovating companies provide as they introduce better and better products. However, the trajectory of improvement is almost always faster than the ability of customers to use the improvement.

Faster chips / could higher prices … overshot customers .. incremental or breakthru ..

Sustaining
vs
Distruptive .. disruptive product wasnt as good but more affordable, simpler and easier to use . Taking root in undemanding appl. in bottom of the market and improve.  Almost invariablly .. entrant company came in and killed to leaders when a disruptive innovation occurs.

Dell .. killed Digital, Intel .. with simple, cheap PC unseating mainframes/mini comps.

Found Clayton Christensen Talk …

Disruptive Innovation and the Way We Learn

on iTunesU and on web at http://forum.wgbh.org/node/3838

David Lewis (dlewis@iupui.edu)

“Innovators Dillema”
see site .. “Public Lib of Science”
see

Price for Open Source Publication Fee  (ie: $2500 .. editorial board)
Beware of “corporate capture” …

Find Open Source Publishers / Fees .. I need samples
Publishers who only do – Print on demand – ebook only ??

CC – Noncommercial-Share-Alike 3.0

Disruptive Change:

Learn by doing
Save resources for 2nd or 3rd time
Dont ask what they WANT … WATCH what they do!!!
Be impatient for small things – BUT – dont be in a hurry for full scale

“paper handling will go away” – at iupui … align Tech Srv. and Dgital Initi.

Univ Arizona – culture of innovation – tho burdensome process

Chris Anderson (Wired) – also Long Tail

Every technlogy that becomes digital becomes FREE
Free because “Too cheap to meter”

Copyright:

Free riders ok .. find ways to get people to pay

We can do free DSPACE -

ReBalance benefits of scholarship -new incentives

- Grads, hit counters, opportnuntities gto publish,  CC license .. need to teach faculty to manging intell. property, differently

Look at open-source community “the more people that look at it .. the better it gets” – free riders are actually contributors to collective good – even critics – even stupid critics

BETTER THAN FREE …

What is it that people will pay money for ..

• Immediacy – (network)
• Personalisztion – some people might pay (network)
• Interpretation – software free – manual costs
• Authenticity – reliability, quality, library as “brand”
• Accessibility – ownership sucks .. subscription?  mobile, repository role for libs?
• Embodiment -
• Patronage – WANT to donate
• Findability – needs network scale

Machine – makes books . pay by page

Flip thinking

budget should support creation of knowledge…
customer is not consumer … but creator

Scholalry primitives …copyright center .. tools and techniques sharing